Tiffany Strobel

Social Media Maverick

Looking for two awesome Digital Marketing Interns!

July17

So Jon Crowley and I are neck deep in a variety of amazing new projects here at OSL Marketing. We are seriously getting things done with some major clients (Pepsi, Pizza Hut, Taco Bell, Conagra, Scotiabank just to name a few) and are looking to grow our team!

We feel that working with people is the best way to learn what they’re about, and in the hunt for Coordinators, we’re going to hire interns! We’re looking for two super-connected, highly organized, incredibly intelligent but most of all - FUN - Digital Marketing Interns to join our team. This is an unpaid position, however we are all about growth and learning, and would like to use this position as a springboard for full-time paid position as Coordinator. Plus, the successful candidates will learn about digital marketing, advertising etc.

Below is the job description - if you’re interested, please send your Resume and Cover letter to tstrobel oslmarketing com. Make sure to include your Twitter handle!

Digital Marketing Intern

Founded 20 years ago, OSL is one of the most successful privately-held agencies in Canada. With offices in Montreal and Mississauga, OSL client portfolio includes many of Canada’s most recognizable brands. For its Digital Marketing team, OSL is currently looking for an Intern. The successful candidate will be responsible for supporting the Digital Marketing team in the day-to-day administration and implementation of specific client(s) projects and initiatives as directed by the Digital Facilitator. He / She must ensure that all programs/initiatives are tracked, completed and delivered in a timely and professional manner, consistent with OSL vision.

Daily Responsibilities include:

  • Working with Digital Facilitator/VP Digital & Innovation
  • Researching stats/information support client pitches, presentations, education
  • Support all aspects of programs and initiatives including: Support in development of oral and written client presentations;  Managing client/project timelines; Working with Digital Facilitator to update project status reports
  • Community Management: Create, Update, and Maintain content on social networking sites such as Facebook/Twitter in alignment with clients overall conversation strategy
  • Administration: Attend/Organize meetings, take notes and managing calendars; Manage post-meeting follow ups; Preparing, printing, binding reports;  Document (presentations, templates, collateral) updates
  • Reporting
  • QA/Testing of digital programs

Qualifications:

  • Recent graduate or current student in marketing, advertising, communications program in college or University
  • Keen interest in digital marketing, new media and technology – social media, mobile marketing, online, etc.
  • Active user of social media platforms, including but not limited to: Facebook, Twitter, LinkedIn – the successful applicant will have at least 300 Facebook friends and at least 200 followers on Twitter.
  • Above average PowerPoint, Excel, Word skills
  • Extremely bright and eager to learn in a fast-paced, FUN environment
  • Highly organized and efficient
  • Ability to work under pressure
  • Enthusiastic and friendly personality
  • Strong references
  • Must have a laptop computer

Duration:
3 months (pending school requirements)

Compensation:
This is an unpaid internship, however successful interns are strong candidates for promotion to full-time employees.

We thank all interested candidates however only those selected for an interview will be contacted.

Super Awesome Projection Mapping Example

June3

Thanks to Matt Hardinge (my new music/marketing buddy from the U.K.) for sending over this solid projection mapping demo.  I’m excited to see how this technology can be integrated with mobile and augmented reality…

ENVISION : Step into the sensory box from SUPERBIEN on Vimeo.

posted under Mobile, Tech | No Comments »

Thank You Casie Stewart!

October28

Here is a long overdue thank you to the lovely Casie Stewart for the Google Wave invitation. I still can’t seem to get it working “Your account has not been activated” (darn Google Apps) but once it is  I can’t wait to play with it.

Casie - you’re the best!

Don’t forget to check out Casie’s blog: www.casiestewart.com

Mobile Media World 09

October28

About a month ago, I got to attend Mobile Media World ‘09 (#mmw09) thanks to the lovely Trina Boos, founder of AdLounge.  I did a brief summary of the first day of the event - check it out here.

Our Take on Mobile Media World ‘09
Thursday, September 17, 2009
– by Tiffany Strobel, Ad Lounge event reviewer and Consultant at Vortex Mobile. Follow Tiffany at @tiffanystrobel

“This week, Ad Lounge attended Mobile Media World 2009, which brought together the best and the brightest in mobile marketing in Toronto and beyond. This two-day conference, held at CBC’s gorgeous Glenn Gould Theatre, focused on innovation in the wireless world and ranged in topics from consumer insights to mobile giving.

Our five key takeaways from Day One of MMW ‘09 are:

1. Media Budgets Moving Towards the Gadget that’s Always With You. The smartphone demographic is composed of smartphone newbies - In fact, 50% of smartphone users have had their phone for less than a year. There’s been explosive growth (considering that there are 2.1 million Blackberry Curves and 1.8 iPhones in the marketplace), and most users are just learning how to use the various features that these smartphones have. This poises mobile marketing to be the next revolution in marketing as a whole – as consumers learn how to use new features, they’ll interact with this new media on a more consistent basis. The introduction of the iPhone, Palm Pre, and Blackberry Storm have appealed to a whole new demographic of cell phone users, and has pushed mobile marketing over the tipping point – so be prepared for larger pieces of media budgets to be allocated to the gadget that’s always with you, and always on.

2. Charity Giving via. Mobile is Here! Charities are going to love this news. The Mobile Giving Foundation has finally come to Canada, which means that consumers will be able to donate to their favourite charities via text message. MGF serves as the so-called middle-man between the charity, the carrier, and the user. They ensure the credibility of the charity, collect the donated funds from the carrier, and provide the charitable giving receipts to the consumers. It’s cost-effective, convenient, and oh so very cool. Watch for the Mobile Giving Foundation to publicly launch within the next two weeks.

3. Mobile internet is becoming a replacement for traditional internet and media. The Weather Network has seen a huge number of downloads and use of their WeatherEye app, but consequently those that are using the WeatherEye app aren’t watching the channel or visiting the website anymore. As such, it’s important for marketers to watch their allocation of advertising dollars, and ensure that their mobile applications and mobile websites are optimized for advertising. Try one of the many mobile ad networks to keep the dollars flowing in these new advertising mediums.

4. People want more - for less! This concept is hardly new, but is exceptionally prevalent in the smartphone revolution. As smartphones become more and more popular, consumers are crying out for unlimited data plans - something that Canadian carriers have been reluctant to provide. In addition to cheaper data, people also want cheaper applications - the average that people are willing to pay for an app has declined to less than half, and is expected to continue declining over the next few years.

5. It is truly the “year of mobile”. Since diving into the mobile marketing world close to three years ago, people have been touting statement – and I’ve heard it every year. It has led some to wonder – “will it ever be the year of mobile?” However, after hearing some unbelievable stats that were quoted at #MMW09, including:
a. 22 milllion Canadians have cell phones;
b. Less than 10% of Canadians have said they can live without their phones;
c. 16 BILLION text messages were sent in the first six months of 2009
It’s almost undeniable that we’ve finally reached the “Year of Mobile”, even in an economy that was severely impacted by a recession.

All in all, MMW ‘ 09 provided cutting edge speakers, stats and ideas. The venue slowly filled out nearing the end of Day One, but one thing we kept thinking was – why wasn’t it a packed house? Such insights should have been heard by all of our great industry folk. It was a superb event put on by the Mobile Innovation Week team, and we are certain that with the rapid trends that we’re seeing and as marketers move towards using mobile, next year will be jam packed.”

posted under Mobile | No Comments »

Twitter as the new Google - you can find anything here!

August20

Lately there’s been more and more buzz about search functionality on our favourite social networks (hello FaceFeed!), and I’ve heard many friends marvel at how they use Twitter as their primary means for finding out information.

Today, my lovely colleague at Vortex, Mikey Ulch, sent me an amazing link today - a link that I definitely should have known about before.

“Twitter on Steroids”, the Twitter Search Operators allow you to find just about everything you possible need to on Twitter…

How to maximize Twitter Search

How to maximize Twitter Search

One of the previous (probably perceived) disadvantages of Twitter is that it’s difficult to find people in certain locales - but now, using the “near:NYC within:15mi” search term, I can find those people that are tweeting around me.

Great stuff…

A weekend of FUN - then 3 days of Green Clean!

April15

Tomorrow night I’m leaving for a weekend in Montreal with three of my girlfriends, and am super pumped!  I really, really need a weekend away, and this Girls Weekend should be great - indulging in nice dinners, and at least two crazy nights on the town.

As I’ve been working on getting back into my regular fitness/nutrition routine, a Girls weekend will probably throw me back a couple of days (weeks!) and so I’ll be getting right back into it with a Green Smoothie Cleanse!

Some of you probably heard me raving about the amazing Healthy Meal Workshop I went to a couple of weekends ago, run by Meghan Telpner (Certified Nutritionist and Holistic Lifestyle Consultant).  I’ve already made her Coriander Pesto and Zucchini Hummus to rave reviews - and am going back for me!

On Monday, I’ll be starting Meghans 3-Day Green Smoothie Cleanse - 3 days of only drinking green smoothies & drinks.  It will be a great detox and help to clean out my body after a weekend of over indulgence.

By doing the cleanse, I’ll get:

  • 2 Support Phone Calls - to help guide the way and answer any questions
  • a 40 page booklet with all of the resources that I’ll need

Would you like to join us?  Click the image below to visit Meghans site “Making Love in the Kitchen” and learn more.
Green Clean!

posted under Random Stuff | 1 Comment »

Pay It Backwards Day!

March26

So it looks like we’ll all be donning our rubber boots and rain coats tomorrow for Pay It Backwards Day, which will make breaking a world record even more fun!

Starting at noon tomorrow, hundreds of Do Gooders will gather at the Second Cup (Queen & John, Toronto) to buy each other coffee, tea, and other delicious drinks while enjoying some fantastic street-side entertainment, in support of Sick Kids Hospital.

How does it work? It’s simple! Here’s a Step by Step Guide to Pay It Backwards Day (#pibTO):

Step One: Show up at Queen and John at 1pm (sharp).

Step Two: Register and get your PIB Bib (hehe) with your Do Gooder number.

Step Three: Proceed to the Pay It Backward line and enjoy:

Step Four: Mix and mingle with some Pay It Backward celebrities:

Step Five: Tell the person in front of you what you’ll be having - they’ll buy you your drink when they get to the counter!

Step Six: Ask the person behind you what they’re having - buy them their drink when you get to the counter!

Step Seven: Celebrate! You’ve just helped to break a world record - and the best part is 100% OF THE PROCEEDS WILL GO TO SICK KIDS HOSPITAL!!!!

Step Eight: Take some pictures, enjoy your drink, and give Darius Bashar (@dariusbashar) and the rest of the #pibTO team a hug of appreciation!

If that wasn’t enough of a reason to attend, the 100th, 200th, 300th, and 400th people in line will receive a $50 iTunes gift card! Just stand in line in the right spot. :)

I hope to see everyone there, supporting Sick Kids and participating in a historic act of kindness.  You can RSVP on Facebook here!

Visit www.dailychallenge.org for more ways you can get involved with the community, and continue showing the world that we really are Toronto the Good!!

Pay It Backward Day

MarketingProfs - to Subscribe, or not to Subscribe?

March11

I’m wondering who out there has joined/subscribed to MarketingProfs as a Premium Member/Subscriber. I thoroughly enjoy reading the daily e-mails (especially the Get to the Point! articles) but with cash tight these days I’m back and forth as to whether or not I should upgrade to a Premium member.

I’d love to hear your opinions/comments below on whether you’ve done it, if it’s worth it, and why.

I appreciate your help!

MS Excel F2 Shortcut - a new world of productivity

February9

I just found a new shortcut for Microsoft Excel!

Pressing F2 on your keyboard will open up the cell for editing, without having to click on it.  This means that when you’re making changes in a spreadsheet, you don’t have to use your mouse to edit in-cell.

Great time saver!

The whole list can be found on Microsoft’s site here in case you’re looking for more.  This can be a bit cumbersome though!

P.S. Make sure your function keys are turned on! I had to search around for the button my keyboard that let me use them (it was called F-Lock)

Does anyone else have any good keyboard shortcuts for making drone office work easier?

Introducing Oscar! Anyone have any dog training tips?

January16

I have some very exciting news! On January 2nd, we got a puppy!  He is a 9 week old Apricot Toy Poodle, and we’ve named him Oscar.

Here is the link to a Facebook Album featuring my new little guy.

Does anyone have any tips on training a puppy? I’d love to hear them - although he’s adorable he is quite the little rascal!

My new little man!

My new little man!

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