Tiffany Strobel

Social Media Maverick

Looking for two awesome Digital Marketing Interns!

July17

So Jon Crowley and I are neck deep in a variety of amazing new projects here at OSL Marketing. We are seriously getting things done with some major clients (Pepsi, Pizza Hut, Taco Bell, Conagra, Scotiabank just to name a few) and are looking to grow our team!

We feel that working with people is the best way to learn what they’re about, and in the hunt for Coordinators, we’re going to hire interns! We’re looking for two super-connected, highly organized, incredibly intelligent but most of all - FUN - Digital Marketing Interns to join our team. This is an unpaid position, however we are all about growth and learning, and would like to use this position as a springboard for full-time paid position as Coordinator. Plus, the successful candidates will learn about digital marketing, advertising etc.

Below is the job description - if you’re interested, please send your Resume and Cover letter to tstrobel oslmarketing com. Make sure to include your Twitter handle!

Digital Marketing Intern

Founded 20 years ago, OSL is one of the most successful privately-held agencies in Canada. With offices in Montreal and Mississauga, OSL client portfolio includes many of Canada’s most recognizable brands. For its Digital Marketing team, OSL is currently looking for an Intern. The successful candidate will be responsible for supporting the Digital Marketing team in the day-to-day administration and implementation of specific client(s) projects and initiatives as directed by the Digital Facilitator. He / She must ensure that all programs/initiatives are tracked, completed and delivered in a timely and professional manner, consistent with OSL vision.

Daily Responsibilities include:

  • Working with Digital Facilitator/VP Digital & Innovation
  • Researching stats/information support client pitches, presentations, education
  • Support all aspects of programs and initiatives including: Support in development of oral and written client presentations;  Managing client/project timelines; Working with Digital Facilitator to update project status reports
  • Community Management: Create, Update, and Maintain content on social networking sites such as Facebook/Twitter in alignment with clients overall conversation strategy
  • Administration: Attend/Organize meetings, take notes and managing calendars; Manage post-meeting follow ups; Preparing, printing, binding reports;  Document (presentations, templates, collateral) updates
  • Reporting
  • QA/Testing of digital programs

Qualifications:

  • Recent graduate or current student in marketing, advertising, communications program in college or University
  • Keen interest in digital marketing, new media and technology – social media, mobile marketing, online, etc.
  • Active user of social media platforms, including but not limited to: Facebook, Twitter, LinkedIn – the successful applicant will have at least 300 Facebook friends and at least 200 followers on Twitter.
  • Above average PowerPoint, Excel, Word skills
  • Extremely bright and eager to learn in a fast-paced, FUN environment
  • Highly organized and efficient
  • Ability to work under pressure
  • Enthusiastic and friendly personality
  • Strong references
  • Must have a laptop computer

Duration:
3 months (pending school requirements)

Compensation:
This is an unpaid internship, however successful interns are strong candidates for promotion to full-time employees.

We thank all interested candidates however only those selected for an interview will be contacted.

Twitter as the new Google - you can find anything here!

August20

Lately there’s been more and more buzz about search functionality on our favourite social networks (hello FaceFeed!), and I’ve heard many friends marvel at how they use Twitter as their primary means for finding out information.

Today, my lovely colleague at Vortex, Mikey Ulch, sent me an amazing link today - a link that I definitely should have known about before.

“Twitter on Steroids”, the Twitter Search Operators allow you to find just about everything you possible need to on Twitter…

How to maximize Twitter Search

How to maximize Twitter Search

One of the previous (probably perceived) disadvantages of Twitter is that it’s difficult to find people in certain locales - but now, using the “near:NYC within:15mi” search term, I can find those people that are tweeting around me.

Great stuff…

Pay It Backwards Day!

March26

So it looks like we’ll all be donning our rubber boots and rain coats tomorrow for Pay It Backwards Day, which will make breaking a world record even more fun!

Starting at noon tomorrow, hundreds of Do Gooders will gather at the Second Cup (Queen & John, Toronto) to buy each other coffee, tea, and other delicious drinks while enjoying some fantastic street-side entertainment, in support of Sick Kids Hospital.

How does it work? It’s simple! Here’s a Step by Step Guide to Pay It Backwards Day (#pibTO):

Step One: Show up at Queen and John at 1pm (sharp).

Step Two: Register and get your PIB Bib (hehe) with your Do Gooder number.

Step Three: Proceed to the Pay It Backward line and enjoy:

Step Four: Mix and mingle with some Pay It Backward celebrities:

Step Five: Tell the person in front of you what you’ll be having - they’ll buy you your drink when they get to the counter!

Step Six: Ask the person behind you what they’re having - buy them their drink when you get to the counter!

Step Seven: Celebrate! You’ve just helped to break a world record - and the best part is 100% OF THE PROCEEDS WILL GO TO SICK KIDS HOSPITAL!!!!

Step Eight: Take some pictures, enjoy your drink, and give Darius Bashar (@dariusbashar) and the rest of the #pibTO team a hug of appreciation!

If that wasn’t enough of a reason to attend, the 100th, 200th, 300th, and 400th people in line will receive a $50 iTunes gift card! Just stand in line in the right spot. :)

I hope to see everyone there, supporting Sick Kids and participating in a historic act of kindness.  You can RSVP on Facebook here!

Visit www.dailychallenge.org for more ways you can get involved with the community, and continue showing the world that we really are Toronto the Good!!

Pay It Backward Day

MarketingProfs - to Subscribe, or not to Subscribe?

March11

I’m wondering who out there has joined/subscribed to MarketingProfs as a Premium Member/Subscriber. I thoroughly enjoy reading the daily e-mails (especially the Get to the Point! articles) but with cash tight these days I’m back and forth as to whether or not I should upgrade to a Premium member.

I’d love to hear your opinions/comments below on whether you’ve done it, if it’s worth it, and why.

I appreciate your help!