Lately there’s been more and more buzz about search functionality on our favourite social networks (hello FaceFeed!), and I’ve heard many friends marvel at how they use Twitter as their primary means for finding out information.

Today, my lovely colleague at Vortex, Mikey Ulch, sent me an amazing link today - a link that I definitely should have known about before.

“Twitter on Steroids”, the Twitter Search Operators allow you to find just about everything you possible need to on Twitter…

How to maximize Twitter Search

One of the previous (probably perceived) disadvantages of Twitter is that it’s difficult to find people in certain locales - but now, using the “near:NYC within:15mi” search term, I can find those people that are tweeting around me.

Great stuff…

So it looks like we’ll all be donning our rubber boots and rain coats tomorrow for Pay It Backwards Day, which will make breaking a world record even more fun!

Starting at noon tomorrow, hundreds of Do Gooders will gather at the Second Cup (Queen & John, Toronto) to buy each other coffee, tea, and other delicious drinks while enjoying some fantastic street-side entertainment, in support of Sick Kids Hospital.

How does it work? It’s simple! Here’s a Step by Step Guide to Pay It Backwards Day (#pibTO):

Step One: Show up at Queen and John at 1pm (sharp).

Step Two: Register and get your PIB Bib (hehe) with your Do Gooder number.

Step Three: Proceed to the Pay It Backward line and enjoy:

• Music from Flow 93.5 live on location
• Basketball & Soccer freestyle tricks from Canada’s professional basketball trickster, Q-Mack and the Canadian Freestyle Soccer team

Step Four: Mix and mingle with some Pay It Backward celebrities:

• Michael Landsberg, the host of TSN’s Off The Record
• Erica Ehm one of Canada’s most recognized television personalities & host of the Yummy Mummy Club.

Step Five: Tell the person in front of you what you’ll be having - they’ll buy you your drink when they get to the counter!

Step Six: Ask the person behind you what they’re having - buy them their drink when you get to the counter!

Step Seven: Celebrate! You’ve just helped to break a world record - and the best part is 100% OF THE PROCEEDS WILL GO TO SICK KIDS HOSPITAL!!!!

Step Eight: Take some pictures, enjoy your drink, and give Darius Bashar (@dariusbashar) and the rest of the #pibTO team a hug of appreciation!

If that wasn’t enough of a reason to attend, the 100th, 200th, 300th, and 400th people in line will receive a $50 iTunes gift card! Just stand in line in the right spot.

I hope to see everyone there, supporting Sick Kids and participating in a historic act of kindness.  You can RSVP on Facebook here!

Visit www.dailychallenge.org for more ways you can get involved with the community, and continue showing the world that we really are Toronto the Good!!

I’m wondering who out there has joined/subscribed to MarketingProfs as a Premium Member/Subscriber. I thoroughly enjoy reading the daily e-mails (especially the Get to the Point! articles) but with cash tight these days I’m back and forth as to whether or not I should upgrade to a Premium member.

I’d love to hear your opinions/comments below on whether you’ve done it, if it’s worth it, and why.

I appreciate your help!